Market Research & Strategy Planning
Our process starts with deep market understanding. We focus on your audience’s habits and preferences, while also running a detailed competitor analysis to spot gaps in positioning, creative trends, and media strategies. This helps us find real opportunities to make your brand stand out.
We also perform media benchmarking to see which platforms, formats, and messages are delivering results in your niche. With these insights, we build a clear, data-driven strategy aligned with your goals, budget, and user journey — from the first click to long-term retention
Media Buying & Campaign Execution
At GEM, we focus on real results. Our team plans, launches, and manages targeted campaigns on top platforms like Google, Meta, and TikTok. Every campaign is built around your audience and goals
We also manage affiliate and influencer partnerships, bringing in creators and affiliates who actually connect with your market. That means more reach, more trust, and better performance.
We stay on top of results, test what works, and make real-time adjustment.
Performance Optimization & BI
At GEM, We use KPI tracking to monitor CPA, ROAS, retention, and churn. This helps us quickly adjust campaigns to focus on what brings results and cut what doesn’t.
Our real-time dashboards give you full visibility. You always know how your campaigns are performing, with data that’s clear, actionable, and aligned with your goals.
We also work with predictive LTV tools to understand the long-term value of your users. That means we can make smarter decisions on budget, targeting, and creative — all focused on getting not just more users, but better ones.
CRM & Player Retention
At GEM, our CRM and retention work is focused on keeping your audience active and loyal—not just bringing them in once. We use smart, direct communication to build real connections and keep players engaged.
We use WhatsApp marketing to send clear, personalized messages that reach your audience fast. We use conversion retargeting to bring players back with timely, personalized messages that spark interest and drive action.